Richard Dyer argues that one of the reasons why disco music was so looked down by rock and folk fans was because it was seen as highly commercialized music that represents capitalism. If I was growing up in the 70’s I probably would have had this opinion of disco music, I often find that the corporitization of music often leads to very bland and low quality music. That’s how I feel about most of the pop music that’s being mass marketed today. However, I find that the quality of mainstream pop music has gotten worse since the 70’s and although there were a lot of horrendous disco hits in the 70’s, some of them were actually pretty good.
My favorite is Get Down Tonight by KC & The Sunshine Band which never fails to put me in the mood for a party.
Had I been around in the 70’s, I don’t think I would have been open to disco as much because I would have seen the genre overall as a threat to the rock music that I love. However, in my current position in 2014 I think I’m able to have a more open mind to it and find the few hidden gems within the genre. Also despite my distaste for most modern pop music, I found Daft Punk’s recent disco-influenced hit Get Lucky to be pretty solid.